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Watch the 2023 McAllen Holiday Parade

AIM Media Texas and The Monitor are launching its fourth annual Spirit of Christmas campaign in partnership with the United Way of South Texas. The campaign features local families from the Rio Grande Valley who are in need, and in hopes of raising awareness of their vulnerability and plight. To help, call the United Way of South Texas at (956) 686-6331 and inquire about the families featured in this campaign to make monetary donations, or to donate other items and gifts.

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