If you are planning to visit Gladys Porter Zoo in Brownsville during Spring Break expect a change in your entrance fee.
Zoo officials announced March 10 that the price increase will begin March 10, and prices will vary through July depending on the day of the week.
The zoo will utilize the “dynamic pricing model” that is used nationwide to increase zoo visits on days when there are less visitors, Gladys Porter Zoo said in news release.
Officials said the increase is also necessary to help maintain the zoo’s operation.
The price of zoo visits will range from $14 to $19 for adults, senior prices will range from $12 to $17 and prices for children will range from $8 to $13.
Prior to the March 10 entrance fee increase, adult tickets were $16, senior prices $14 and $10 for children.
Lone Star cardholders will be offered discounted admission prices on Wednesdays of each week and on select Sundays each month, the GPZ said in a news release. With the Lone Star discount, up to four people per card holder can benefit from lower prices at the gate.
In October 2022, a $30 million master plan was adopted that will revitalize the park, add new exhibits and visitor amenities, as well as provide larger, more naturalistic exhibits for lions, mandrills, gorillas, and many other animals, according to zoo officials.
“The zoo’s first project is a zip line that will take guests over the waterways and treetops to a height of 150 feet, returning them to ground level at nearly 30 mph,” the news release read.
Although the cost of installation for this attraction has more than doubled since the concept was first approved over a year ago, it will more than pay for itself after two years in operation, according to the news release.
