Downtown coffee event to focus on small business use of digital media

HARLINGEN — Downtown Harlingen will hold a workshop for businesses interested in upping their game on social media.

This month’s “Good Morning Downtown” coffee, set for tomorrow, will be a special workshop on “Social Media Basics for Small Businesses.”

The workshop will be from 8:30-10 a.m. at the Jackson Square Events Center, 301 E. Jackson, in Downtown Harlingen. Doors open at 8 a.m. Admission is free.

Both beginners and those with some social media experience will benefit from this special workshop presented by the UTRGV Small Business Development Center.

Attendees will learn basic and advanced strategies for using social media in a business, including 11 social media tools for small businesses.

Plus, they will get tips on how to make social media part of their small business marketing strategy.

The workshop also will cover why many entrepreneurs swear by social media and allocate resources to manage it.

There will be complimentary coffee and pastries, as well as door prizes.

Small business owners and advocates for entrepreneurship are encouraged to attend and learn how to realize success through digital marketing.

For more information, contact the Downtown Harlingen office at (956) 216-4910.