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McAllen ISD students embark on new early college program

Elizabeth Gonzalez, director of the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy, talks with students before classes start during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])

McALLEN — Nervousness, excitement and new opportunities filled the air for students at the new UTRGV McAllen ISD Collegiate Academy where about 300 students started their first day of school.

The 65,000-square-foot facility welcomed freshmen, sophomores and juniors from their home campuses of McAllen High, McAllen Memorial and McAllen Nikki Rowe.

The facility cost about $23.4 million with UTRGV and McAllen ISD splitting the bill through a memorandum of understanding signed in 2022.

Nikki Rowe High School student Allison Mata looks up at a screen at the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])

Unlike the other UTRGV collegiate facilities in Harlingen and Edinburg, the UTRGV McAllen ISD Collegiate Academy is not a standalone high school but an early college program.

UTRGV McAllen ISD Collegiate Academy Director Elizabeth Gonzalez gave The Monitor a tour in April and went through the facility and how the school will be operating.

Welcoming students and giving them a rundown of the school’s class and bus schedule, Gonzalez said she has been so excited for the first day that she has not been able to sleep enough.

Students from their home campus have the option of attending classes at the academy in the morning or afternoon depending on their class selection and extracurricular activities.

The academy focuses on education, engineering, computer science, and health professions. More than half of the applicants are leaning toward health professions. The college courses offered to students when they are upperclassmen comes at no cost to them or their families.

Students ate breakfast and waited eagerly to receive their schedules before heading to their first class of the day.

Students look over notes given to them as they enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])

Having the task of scheduling students from and to their home campuses is not easy with some students needing some changes to better accommodate their preferred classes and extracurricular activities.

Pedro Nicolas Guerra, a sophomore from Nikki Rowe, and his group of friends waited after being dismissed to change their schedule around.

“Being here at this brand new state-of-the-art facility feels awesome,” he said. “I feel like I’m stepping on the moon like Buzz Aldrin. The ambience is really nice and I feel honored that I was chosen among thousands of students.”

Involved in cross country and swimming at Rowe, Guerra said he wants to find a routine that fits his practice schedule.

“This morning I had two first periods but my main problem is I’m probably going to switch from morning classes to afternoon classes, it works better for me,” he said.

Students move about as they enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])

Guerra said he wants to go toward the health professions route and is excited for the chance to meet students from the district’s other high schools.

“It’s going to be new people, new faces and it’s almost like a fresh start,” he said.

Invited to attend a class in the morning, The Monitor tagged along with Claudia Cavazos, a Spanish teacher at the academy who gave her students a tour of the campus and a rundown of her class.

Previously teaching for nine years at Morris Middle School, Cavazos said she is honored and privileged to be among the founding staff at the academy.

“I’m excited for my new venture,” she said. “Spanish is something that I grew up speaking only at home with my grandmother, so for me to be able to share my language with students is something really special to me.”

Students take a tour of the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])

For some students such as McAllen High freshman Kimberly Ford, attending the collegiate academy in the morning was her first taste of high school.

“I’m excited but nervous but it’s been good so far,” Ford said. “The teachers and the campus are really nice.”

With about two years until Ford can start taking college courses, she said she wants to study law to become a lawyer in the future.

“I’m excited to be a junior and senior and take my college classes but also excited to meet new people,” Ford said.


To see more, view staff photographer Joel Martinez’s full photo gallery here:

Photo Gallery: Students enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy

Contract for second phase of dredging at Port of Brownsville awarded

A view of the Port of Brownsville from State Hwy 4 Monday afternoon, June 5, 2023. (Miguel Roberts/The Brownsville Herald)

A contract has been awarded for the second phase of a project to deepen the Brazos Island Harbor (Brownsville) Ship Channel, which will allow the Port of Brownsville to accommodate today’s larger cargo ships.

The U.S. Army Corps of Engineers Galveston District on Aug. 12 announced that the $104 million contract had been awarded to Galveston-based Callan Marine Ltd. for the project’s “Segment B.”

The port’s estimated share of the $141.6 million cost of phase two is $73.6 million, while USACE is kicking in $68 million, money from the Bipartisan Infrastructure Law, signed into law by President Joe Biden in 2021.

USACE picks up 65% of the design cost of the project, while the non-federal partner (the port in this case) covers the remaining 35%, according to a USACE spokesman.

Segment B involves the 13-mile stretch between the port’s ship turning basin and the site of Rio Grande LNG. It will require the contractor to remove some 7 million cubic yards of material using a pipeline dredge. Work is scheduled to begin in October, with estimated completion in June 2026.

Deepening the ship channel to accommodate heavier ships has been a top goal of the Brownsville Navigation District for decades. The biggest obstacle was finding a way to pay for it.

NextDecade, which broke ground on its Rio Grande LNG terminal project on the ship channel a year ago, has committed to paying the entire cost of dredging/deepening the remainder of the channel. That stretch is referred to as “Segment A.” According to USACE, the initial 4.5 miles of the channel will be deepened to 54 feet before transitioning to 52 feet for the remaining 7.5 miles.

That contract for dredging phase one was awarded last year to Great Lakes Dredge & Dock Corporation, headquartered in Chicago. Dredging of ship birthing areas, installation of navigation aids and improvements to “placement area” (where the dredged material goes) are included in the project scope, according to USACE.

NextDecade Liquid Natural Gas development company continues construction Thursday, April 4, 2024, along Texas State Highway 4 at their Rio Grande LNG export facility in Brownsville. (Miguel Roberts/The Brownsville Herald)

A wrinkle arose recently when the D.C. Circuit Court, on Aug. 6, vacated Federal Energy Regulatory Commission approvals of LNG projects at the port including Rio Grande LNG and the associated Rio Bravo Pipeline project. Work continues at the Rio Grande LNG site pending a mandate from the D.C. court enforcing its ruling.

The court’s decision came after a lawsuit against FERC by the Sierra Club and other anti-LNG petitioners, who argued that the federal agency’s review of the LNG projects was inadequate before granting authorization to proceed.

Ramon Navarro, senior project manager with the Galveston District’s project management branch, said the deepening project coming to fruition is the result of a close partnership between USACE and the port.

Galveston District Commander Col. Rhett Blackmon said the port’s willingness to share the cost of the project “has allowed the Corps to undertake this transformative infrastructure improvement, which will have lasting positive impacts on the south Texas economy.”

“By deepening the ship channel, we are not only fulfilling our mission to maintain America’s vital waterways, but also generating immense economic benefits through increased trade, shipping efficiencies and supporting the region’s industries,” he said.

William Dietrich, appointed port director and CEO by the BND board on Aug. 7, predicted the deepening project would set the port on a “strong path for the future.”

William Dietrich

“This investment ensures that the port remains a critical player in the global supply chain, supporting sustainable growth for diverse industries,” he said. “Our partnership with the USACE and NextDecade on the (channel) project further solidifies the port’s commitment to advancing our position for the betterment of our region and the communities we serve.”

Brownsville’s port is ranked 50th among the top 150 U.S. maritime ports for the movement of waterborne cargo, according to USACE’s 2022 annual report. Major commodities moving through the port include wind energy components, petroleum products, ores and minerals, steel and other metals, vegetable oils, grains and a variety of aggregates.

McAllen Rowe football player remains hospitalized, 2 in custody

Adan De La Cruz
Adan De La Cruz

The McAllen Rowe student and football player Adan De La Cruz, who was injured in what the McAllen school district described as a “tragic accident,” remains hospitalized, Sgt. John Saenz from the McAllen Police Department said Monday morning.

Saenz added that police are investigating the incident and currently have one adult arrested and a juvenile detained.

“To say the least, there’s plenty of work to be done,” Saenz said.

On Monday afternoon, police said 51-year-old Jaime Islas was arrested in the case and charged with furnishing alcohol to a minor. He received a $30,000 bond on Sunday.

The release said the juvenile, who has also been charged with furnishing alcohol to a minor, is Islas’ son.

They were taken into custody after police responded to a residence in the 4700 block of North Bentsen Road at approximately 11:39 p.m. on Saturday. 

“Jaime Islas and the juvenile are suspected of providing access (to) alcoholic drinks to minors at a residence, including the victim,” the release stated. “Large amounts of various alcoholic beverages were observed at the scene by responding officers.”

“Other charges may be forthcoming,” the release stated.

Jaime Islas

Police are asking anyone with information about the case to call McAllen Crime Stoppers at (956) 687-8477. Tipsters wishing to remain anonymous can also submit information through the smartphone application P3 Tips.

Earlier in the day, Saenz confirmed to The Monitor the suspects were in custody over De La Cruz’s hospitalization.

The sergeant stated Monday morning that they’re expecting to release some information including charges later today, but that there’s potentially more to come as the investigation continues. 

Saenz was waiting on some “imagery” that McAllen police wanted to share in order to “show the scene” before sending the news release.

“Once I have those images, we intend to show … what the scene was,” Saenz said earlier.

Those photos show a large amount of alcoholic beverages scattered throughout the backyard of the residence.

A vigil planned for Sunday night was canceled out of respect for the family, McAllen ISD spokesman Mark May said previously.

De La Cruz is a three-year letterman at linebacker and one of Rowe’s top returning senior starters in 2024. He was named a First Team All-District 15-5A DI selection as a junior last season after posting a team-leading 82 total tackles and five tackles for loss in 10 games.


Editor’s note: This story has been updated with new information from the McAllen Police Department. 

Staff writer Mark Reagan contributed to this report.

Here’s the latest update:

McAllen man, son sold tickets to party that left football player hospitalized

McAllen puts campaign finance reform, petition power on November ballot

Surrounded by Ground Game Texas volunteers, Mike Siegel, center, the organizations general counsel, delivers a box filled with 4,500 signatures to McAllen City Secretary Perla Lara, left, at McAllen City Hall on Monday, June 24, 2024. (Dina Arévalo | [email protected])

McALLEN — When heading to the polls this November to cast their ballots for the nation’s president, voters here will also be asked to decide on two proposed amendments to the McAllen City Charter.

If passed, the amendments will impose strict caps on campaign contributions, and give McAllen residents the power to recall an elected official, or petition to overturn an ordinance passed by the McAllen City Commission.

“It feels amazing, honestly. I’m so ecstatic that they finally agreed to get it on the ballot,” Karen Salazar, a community organizer with the Austin-based political organizing nonprofit, Ground Game Texas, said after a special commission meeting Monday afternoon.

Salazar led efforts to circulate the petition, spending months staking out polling places and shopping plazas, and block walking through McAllen’s residential neighborhoods in an attempt to gather the thousands of signatures Ground Game needed to submit the petition to the city.

“The first one … is changing the amount of contributions that one can contribute towards the mayor candidate or a city councilman. Currently, the limit is $10,000 per person for the mayor and $5,000 per person for the city commission,” McAllen City Manager Roy Rodriguez said after Monday’s meeting.

“The amendment would lower that to $500 no matter what position you’re running for,” Rodriguez added.

The second proposal calls for giving McAllen residents the power of initiative in the form of recalling an elected official, or petition to have an ordinance that’s been approved by the commission rescinded.

Ground Game billed the first half of the petition as a way to fight corruption in a Rio Grande Valley political landscape that has often been marred by headlines of public officials who have been accused of taking bribes to the detriment of the constituents they swore to represent.

Oftentimes, many such headlines have involved a web of kickbacks between elected officials and contractors hired to perform work in those officials’ cities, counties or school districts.

According to Ground Game, unfettered political contributions can help fuel such corruption, especially when firms with special interests donate thousands to select candidates who may then feel beholden to their donors.

But McAllen officials have pushed back against Ground Game for targeting their city for its so-called “McAllen Anti-Corruption Act.”

Mike Siegel, general counsel for Ground Game Texas, holds up a stack of signatures from McAllen voters in support of a ballot iniative to implement campaign finance reform and other measures. Siegel and a group of Ground Game volunteers delivered the signatures to McAllen City Hall on Monday, June 24, 2024. (Dina Arévalo | [email protected])

Speaking the day that Ground Game turned in their petition in June, both Mayor Javier Villalobos and District 2 Commissioner Joaquin “J.J.” Zamora argued that McAllen is one of the few Valley cities that hasn’t had to contend with public corruption.

It’s something the pair brought up again during Monday’s meeting.

“You know, I’ve been here 28 years, I’ve never heard of the city of McAllen being involved in any controversial issues, anything regarding corruption or any of that,” Villalobos said.

“This is something that obviously the sufficient number of petitioners signed off on it. Who am I to object to the will of the people,” Zamora said a few moments later.

“I think this is something that we’ll have to leave to the voters for them to decide,” he added.

In June, Zamora said Ground Game would have been better off focusing their anti-corruption initiatives in other nearby cities.

“I’m not gonna name them by name, but I think we know who they are — Western Hidalgo County,” Zamora told The Monitor on June 24.

The second half of Ground Game’s petition effort calls for giving McAllen residents what it refers to as “direct democracy powers” — the power to change municipal legislation if they think elected officials aren’t quite cutting it.

The second charter amendment would remedy that by giving residents the power to call for an ordinance to be put before the McAllen City Commission should enough signatures from qualified voters be gathered.

McAllen City Secretary Perla Lara officially notes the time she received a collection of signatures from Ground Game Texas calling for a campaign finance reform ballot initiative at McAllen City Hall on Monday, June 24, 2024. (Dina Arévalo | [email protected])

In a related power, residents would have the ability to call for a ballot measure — or referendum — to put a policy passed by the commission up for vote by the city’s electorate at large.

“Within 60 days of the effective date of any ordinance which is subject to referendum, a petition signed by qualified voters of McAllen … may be filed with the city secretary requesting that any such ordinance either be repealed or submitted to a vote of the people,” Ground Game’s petition reads, in part.

Despite his misgivings about the anti-corruption portion of the petition, Commissioner Zamora nonetheless said in June, “As McAllen goes, the Valley goes.”

And that’s precisely why Ground Game focused on McAllen, Salazar, the UTRGV student who led the nonprofits referendum efforts, said.

“I think that McAllen has the motto of leading first, and I think that it’s great that they are leading first,” Salazar said.

“Hopefully we can do more campaigns like this and demonstrate to Valley residents overall that local democracy, that we can do work like this,” she said.

Salazar referred back to a comment Villalobos made just before calling for a vote on ordering the November charter amendment election.

“The city mayor, he mentioned that the voters will do the right thing and I’m very confident that they will,” Salazar said.

The two differ, however, on what that “right thing” is.

“I don’t think this is really necessary,” Villalobos said.

Donna calls election after court steps in

Donna City Hall in an undated photo.
Donna City Hall in an undated photo.

DONNA — City officials here ordered a municipal election to be held this November for the Place 2 and 4 seats on the Donna City Council.

The unanimous decision came during a specially called meeting on Monday after the 13th Court of Appeals issued an opinion directing the city to call the election, lest the appellate court legally force their hand.

“While the mandate has not issued, the 13th Court of Appeals has issued a ‘per curiam opinion’ commanding the city that the election be held, that the relator has met his burden,” Donna City Attorney Robert Salinas explained to the council.

“And I think it is only fair to advise the commission that, should an election not be called, then an order to show cause (for) why the council should not be held in contempt will issue,” Salinas added.

Two weeks ago, the council voted 4-to-1 to not call a November election for the two council seats after a disagreement over the interpretation of a charter amendment that extended term lengths from three years to four.

Voters approved that amendment during an election in November 2021, but the two councilmen who would be up for reelection this year — Place 2 Councilman Joey Garza and Place 4 Councilman Oscar Gonzales — expressed concerns over when the amendment was meant to go into effect.

Despite public pushback, however, on Aug. 5, the council voted to not go forward with the election. Mayor David Moreno was the sole member to vote against canceling it.

Last Friday, after receiving a petition from a Donna resident, the appellate court found that the city had erred in not ordering an election and directed them to do so by the statutory deadline outlined in the Texas Election Code.

That deadline was Monday, Salinas said.

Monday was also the deadline for any candidates wishing to run for one of the two seats to submit their candidate application.

When some of the councilmembers balked at that, Salinas reminded them that Donna wouldn’t have found itself in such a time crunch had the council ordered an election when he had originally advised them to.

“That could have been done had this commission adopted the order ordering an election when it was brought before, but the mandate of the court of criminal (sic) appeals clearly states that the city is to call an election today. And the Texas Election Code clearly states that the last day for filing is today, August the 19th,” Salinas said.

If the urgency of the matter wasn’t enough to spur them to action, the city attorney also informed the council of the potential consequences for defying the court order, which Gonzales had earlier referred to as merely “an opinion.”

When a court renders an opinion, it settles questions of law. They are typically non-negotiable without an appeal.

“Failure to follow an order of a court of judicial competence is gonna be castigated by either a fine or jail. I don’t recommend to this commission that they disobey or not follow the mandates of the 13th Court of Appeals,” Salinas said.

State, defense rest in trial of man accused in Sebastian teen’s death

Ruben Gonzalez Cordoba, second from left, who is accused in the death of Jesse Harrison, a 13-year-old boy, stands trial as he sits with his attorneys inside the 197th state District Court at the Cameron County Courthouse on Monday, Aug. 13, 2024, in Brownsville. (Miguel Roberts/The Brownsville Herald)

Mid-afternoon Monday both the prosecution and defense rested their cases in the murder trial against Ruben Gonzalez Cordoba, who is accused of the death of Jesse Harrison Jr. on Jan. 23, 2021.

Just before noon, Harrison’s mother Sabrina Loredo, 33, and grandmother Antonia Villarreal Gonzalez, 56, took Fifth Amendment pleas in the trial. They are facing the same charges as Gonzalez Cordoba, 39. They have trial dates scheduled for later this year.

They were accompanied by their attorney John Blaylock on Monday.

Pleading the Fifth Amendment means they won’t testify because their statements may incriminate them.

Judge Adolfo Cordova read the long and complicated charge to the jury explaining numerous lesser charges against Gonzalez Cordoba prior to closing arguments.

The defendant had care and custody of Harrison, although not a blood relative the family had custody of the Sebastian teen, who was a special education student at Lyford Middle School.

He had several medical conditions in addition to injuries that include a fractured arm, broken fingers, bruises, scratches and bruised genitalia all in various stages of healing, the prosecutor said.

Gonzalez Cordoba was aware of those conditions because he cared for Harrison by changing the 13 year old’s diaper, bathing him, picking him up when he would fall and being with him for long periods of time, the prosecutors said.

The charges include failing to provide medical care and adequate nutrition.

Following closing arguments, the case will be in the hands of the jury.

All three suspects have pleaded not guilty.


Here’s the latest update: 

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Brownsville Public Library shooter indicted, set for arraignment

Brownsville Police Department officers along with Texas Rangers investigate a shooting that left one man dead Saturday, May 11, 2024, at the Brownsville Public Library Main Branch along Central Boulevard. (Miguel Roberts/The Brownsville Herald)
Humberto Paz

The suspect accused of a deadly shooting at the Brownsville Public Library in May has been indicted and is scheduled to be arraigned on Thursday.

Humberto Paz, 33, was indicted on July 17 on charges of murder and aggravated assault with a deadly weapon, court records show.

Meanwhile, his attorney, Ed Stapeleton, has filed a motion requesting a psychological evaluation for Paz, who remains jailed on $3.25 million in bonds.

“A compelling need exists for psychological evaluation for the following reason: Mr. Paz has limited communication except for expressing ideas that are unconventional and difficult to follow his lawyer doubts his competence to stand trial,” the motion stated. “The evaluation will assist in determining the competency of Mr. Paz.”

The shooting happened at approximately 12:04 p.m. on May 11 at the library located in the 2600 block of Central Boulevard.

Responding police found 71-year-old Vahid Khaledi with “a gunshot wound to the head.” Khaledi died at the scene.

At the time of the shooting, police said the shooting followed an argument between Paz and Khaledi.

“Preliminary information revealed that the incident arose due to a verbal altercation between the victim and the aggressor, both (sic) whom were visiting the library,” police said previously.

Man caught with 34 pounds of cocaine at Anzalduas Port of Entry

The entrance to the Anzalduas International Bridge near Mission seen Tuesday, Aug. 9, 2022. (Joel Martinez | [email protected])
The entrance to the Anzalduas International Bridge near Mission seen Tuesday, Aug. 9, 2022. (Joel Martinez | [email protected])

A Mexican national was arrested at the Anzalduas Port of Entry on Saturday after U.S. Customs and Border Protection officers discovered 13 packages containing cocaine hidden in his vehicle, according to a criminal complaint.

Rodolfo Walter Ponce-Abson, who was born in 1993, was charged with attempting to smuggle 34 pounds of cocaine within his silver 2018 Honda CRV.

During the inbound inspection, Ponce told officers that he was traveling from Monterrey, Nuevo Leon, Mexico to McAllen to do some shopping, but a computer-generated alert caused him to be referred for a further intensive examination, the complaint said.

It was during this examination conducted by a K-9 narcotics detection team that resulted in a positive alert for the odor of controlled substances emanating from the front bumper.

“A physical search of the vehicle revealed a total of [13] packages wrapped in cellophane and packing tape concealed within the front bumper of the vehicle,” the complaint said.

The combined weight of the packages was slightly over 34 pounds.

A field test of the substance inside the packages yielded a presumptive positive result for the properties and characteristics of cocaine, according to the complaint.

Officers also noticed that the screws holding the front license plate to the front bumper had been tampered with.

Crossing history of the vehicle showed that Ponce had crossed into the United States five times between June 27 and August 17 of this year with three different license plates.

Ponce claimed that the first two license plates were taken off by heavy rain flooding, but a physical examination of the vehicle conducted by the officers showed the vehicle hadn’t sustained any water damage.

Officers also found Ponce to be carrying two cellphones, one of which had a WhatsApp text conversation with a Mexican phone number listed under “Franco (Primo).”

In the cellphones, authorities also found photos or large amounts of U.S. and Mexican currency and suspected narcotics.

“Some of these photos coincided with Ponce’s crossing history dates,” the complaint said.

Authorities also found a Facebook Messenger conversation dated Aug. 2 where one user stated to Ponce something in Spanish that loosely translates to “You are a boss, send me crap here to Cancun. But free and I will send you the cake for free…”

The user then sent a screenshot of Ponce of a web search titled “pastel de cocaina,” which translates to “cocaine cake,” according to the complaint.

Then, in a different WhatsApp conversation, authorities found a video and numerous photos of firearms and a photo individually listed firearms and prices that was sent to Ponce after he inquired about a “menu.”

When asked about this discovery, Ponce stated he attempted to broker an illegal deal for the firearms in Mexico and added that he believed what he did in Mexico wouldn’t affect his situation at the moment, the complaint said.

Ponce is scheduled to appear before U.S. Magistrate Judge Nadia S. Medrano in McAllen federal court for his preliminary examination and detention hearing Thursday morning.

Photo Gallery: Students enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy

Students wait for the start of class as they enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])

McALLEN — Nervousness, excitement and new opportunities filled the air for students at the new UTRGV McAllen ISD Collegiate Academy where about 300 students started their first day of school.

Read the full story here.

Nikki Rowe High School student Allison Mata looks up at a screen at the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
Students look over notes given to them as they enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
Students move about as they enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
Students wait for the start of class as they enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
Elizabeth Gonzalez, director of the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy, talks with students before classes start during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
Claudia Cavazos helps to distribute student schedules as they enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
McAllen High School student Kimberly Ford looks into her classroom as students enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
Students take a tour of the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
Students enter the classroom at the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
Elizabeth Gonzalez, director of the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy, talks with students before classes start during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
McAllen Memorial High School freshman student Jorge Jimenez listens to instruction from his Spanish teacher as he enters the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
An acknowledgement rests on a desk of a teacher as students enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
Students walk up a staircase as they enter the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])
A screen is on display for students at the University of Texas Rio Grande Valley McAllen ISD Collegiate Academy during the first day of school on Monday, Aug. 19, 2024, in McAllen. (Joel Martinez | [email protected])

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Digital Marketing Coordinator

 

 

Job Summary

Location: McAllen, Tx. (In Person, Not Remote)
The Digital Marketing Coordinator is responsible for supporting the sales team in the
development of digital advertising plans, results analysis, and sales calls. This position requires
an individual to strategically think and problem solve while paying meticulous attention to detail.
The Digital Marketing Coordinator is expected to show integrity, a thirst for learning, drive and
initiative, along with overall communication and organization skills to succeed in a fast-paced
work environment.
What You’ll Do
• Assist with day-to-day account maintenance tasks inclusive of fulfillment and campaign
analysis
• Schedule, attend, and participate in client meetings; capture and distribute meeting recap
notes to clients and internal team members, summarizing all deliverables and next steps
• Keep team updated on the status and timing of deliverables
• Collaborate with team to identify campaign discrepancies and recommend solutions
• Analyze competitive research to inform media strategy
• Pull and manipulate large performance-based datasets that inform the overall media approach
and strategy
• Engage and effectively interact with clients and other AIM Media departments internally
• Knowledge and learn about the digital advertising
• Pulls Digital Advertising Reports for Sales team (May take up to 2 business days)
• During down time; sets up appointments for Retails Sales Staff by cold calling
• Assist with sales research
• Helps rep schedule digital advertising properly on Frequence
• Sends out a daily list to Sales Rep of pending information to set campaigns live
• Help strategize and optimize on accounts
• Turn around time for proposal will be 3 business days
• Assist with co-op opportunities
Who You Are
• Hungry to advance your knowledge of advertising, marketing, and media principles
• Willing to take initiative, be an active participant in team discussions
• An effective communicator who thinks strategically
• A problem solver with the ability to develop creative solutions
• Detail oriented with strong organizational skills
• Comfortable working with multiple timelines and deliverables; able to effectively manage your
time
• Someone who thrives working both independently and within a team
• Successful in a fast paced environment
• Results and solutions oriented; consistently motivated, proactive, and resourceful