Job Summary
Location: McAllen, Tx. (In Person, Not Remote)
The Digital Marketing Coordinator is responsible for supporting the sales team in the
development of digital advertising plans, results analysis, and sales calls. This position requires
an individual to strategically think and problem solve while paying meticulous attention to detail.
The Digital Marketing Coordinator is expected to show integrity, a thirst for learning, drive and
initiative, along with overall communication and organization skills to succeed in a fast-paced
work environment.
What You’ll Do
• Assist with day-to-day account maintenance tasks inclusive of fulfillment and campaign
analysis
• Schedule, attend, and participate in client meetings; capture and distribute meeting recap
notes to clients and internal team members, summarizing all deliverables and next steps
• Keep team updated on the status and timing of deliverables
• Collaborate with team to identify campaign discrepancies and recommend solutions
• Analyze competitive research to inform media strategy
• Pull and manipulate large performance-based datasets that inform the overall media approach
and strategy
• Engage and effectively interact with clients and other AIM Media departments internally
• Knowledge and learn about the digital advertising
• Pulls Digital Advertising Reports for Sales team (May take up to 2 business days)
• During down time; sets up appointments for Retails Sales Staff by cold calling
• Assist with sales research
• Helps rep schedule digital advertising properly on Frequence
• Sends out a daily list to Sales Rep of pending information to set campaigns live
• Help strategize and optimize on accounts
• Turn around time for proposal will be 3 business days
• Assist with co-op opportunities
Who You Are
• Hungry to advance your knowledge of advertising, marketing, and media principles
• Willing to take initiative, be an active participant in team discussions
• An effective communicator who thinks strategically
• A problem solver with the ability to develop creative solutions
• Detail oriented with strong organizational skills
• Comfortable working with multiple timelines and deliverables; able to effectively manage your
time
• Someone who thrives working both independently and within a team
• Successful in a fast paced environment
• Results and solutions oriented; consistently motivated, proactive, and resourceful
