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Looking into the eyes of a trophy-mounted whitetail deer or other folklore-like animals can be mesmerizing. The colors, the depth almost brings the animal back to life.

The experience is unique and available to those who check out the amazing display this weekend during the 33rd annual Texas Hunters and Sportsman’s Expo at the McAllen Convention Center.

The coast-to-coast traveling mega display’s owner and creator, Jeff Eades, may have cut down his running time – driving all over the map, but he continues to bring his wildly popular and word renowned W.O.W – World’s Outstanding Whitetails display to McAllen each year, one of the collections including the Kings Collection.

Eades left Baltimore on Monday to head to his home in Peoria, Ill., pick up his trailer and display needs and started the haul to McAllen (1,300 miles) to begin setup on Thursday.

“I used to run a lot, 20-25 shows a year but I’m not running as much,” said Eades, adding those hours would run him “24/7 for eight to nine straight weeks sometimes, but I’ve been doing McAllen for the past 12 years. Not many can run a show and pack the people in like this show does and with so many vendors.”

The Expo has taken up even more space at the convention center, basically using every possible space for vendors, shows, displays and everything imaginable – and maybe even more – to do with the outdoors, from hunting and fishing to camping and traveling and more.

“I’ve always been into hunting and all that,” Eades said when asked about what gave him the idea for the display, which also includes sheds, European mounts and the East River Monster. “It’s just something I came up with and for really no reason.”

The show runs from 5 p.m. to 10 p.m. on Friday, 10 a.m. to 7 p.m. on Saturday and 11 a.m. to 6 p.m. on Sunday.