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The Texas A&M University Higher Education Center in McAllen on Monday kicked of its annual Howdy Week.

The event ushered in a weeklong student orientation program, with the Passionate Aggies Leading McAllen (PALM) Camp.

“PALM Camp is a student-led interactive experience for newly enrolled students to learn the traditions and values of Texas A&M University and build meaningful connections with peers,” Texas A&M said in a news release.

Camp attendees will practice yells and sons with Yell Leaders and meet the university’s mascot, Reveille X.

“After PALM Camp, the week continues with a series of informational sessions on campus designed to prepare students for a successful first year in Aggieland,” the release stated.

The Texas A&M University Higher Education Center is in its seventh year in McAllen as the university continues to invest in the Rio Grande Valley.

In January, officials broke found on the Texas A&M Health Nursing Education and Research Building, inching the Rio Grande Valley closer to recruiting, educating and producing more medical experts amid a shortage of helpers.

And in April, Gov. Greg Abbott joined a “who’s who” of Rio Grande Valley officials at the Port of Brownsville for a ceremonial groundbreaking for the $30 million Texas A&M RGV Advanced Manufacturing Hub.

Texas A&M over the last few years has also announced new degrees and programs available for Valley students.

Texas A&M center in McAllen hosted their own version of a freshman camp for students to embrace Aggie traditions with a special appearance from College Station Yell Leaders and the mascot, Reveille, on Monday Aug. 12, 2024, in McAllen. (Delcia Lopez | [email protected])
Reveille, the Texas A&M mascot, makes an appearance at the Texas A&M McAllen campus during a freshman camp for students to embrace Aggie traditions on Monday Aug. 12, 2024, in McAllen. (Delcia Lopez | [email protected])
Texas A&M center in McAllen hosted their own version of a freshman camp for students to embrace Aggie traditions with a special appearance from College Station Yell Leaders and the mascot, Reveille, on Monday Aug. 12, 2024, in McAllen. (Delcia Lopez | [email protected])
Texas A&M Yell Leaders Josiah Brantley and Jake Carter lead a cheer during a freshman camp for students to embrace Aggie traditions at the Texas A&M McAllen campus Monday Aug. 12, 2024, in McAllen. (Delcia Lopez | [email protected])
Texas A&M Yell Leaders Grayson Poage, Jake Carter and Josiah Brantley lead a yell during a freshman camp for students to embrace Aggie traditions at the Texas A&M McAllen campus Monday Aug. 12, 2024, in McAllen. (Delcia Lopez | [email protected])