Quick meal: Tony Roma’s rib-eating competition attracts talented eaters from across the Valley


McALLEN — 12 men and women sat at a long table at Tony Roma’s in McAllen with nothing but two slabs of ribs, a cup a water and an emergency bucket in front of them. In 3 minutes, one of them would become champion of the second annual Tony Roma’s rib-eating contest.

Guillermo Gonzalez, a McAllen native and champion of last year’s contest, pushed the bucket to the side and took a few sips of water to loosen up.

“I’ve always been able to eat a lot,” he bragged. “Trust me; I can eat.”

At last year’s contest, he ate twice as much as everybody else, so at this point, he’s feeling pretty confident.

Last year he ate at 5 a.m. before the competition at 1 p.m., a change of step from his usual three heavy meals a day. On Saturday, he hadn’t eaten since lunch the day before.

Others had been training diligently for the competition a well. Chris Jacobs, an anchor for CBS Channel 4, had been testing skills over the past weeks. Prior to the competition, he ate nothing but a pack of crackers and went on a run to boost his appetite.

However, his efforts went in vain once the results from the competition didn’t even place him in the top three. Though, there’s no such thing as a loser in an eating competition, he said.

“I don’t think you realize how much and how fast you can eat until there’s a timer on you,” Jacobs said, clenching his leftovers in a to-go box. “This will be gone after sitting at the station for a weekend.”

In Jacobs’ defense, the competition was fierce — not even Gonzalez, last year’s champion, made it to the top three this year.

Yustino Hong, a track and field coach at Sharyland High School, was this year’s winner, taking home a year’s supply of Tony Roma’s ribs and a barbecue pit as his prize.

Hong had no idea he was participating until a few hours before the competition when his coworker backed out. Luckily, Hong said, eating isn’t the type of skill you can practice; if you’re like him, you were born to do it.

“I’ve never done an eating contest in my life before, but I’ve trained all my life to eat,” he said, his face still stained with barbecue sauce. “I knew I’d be on top. All you gotta do is eat, and eat and don’t look anywhere else.”

When asked if he had dinner plans for that evening (perhaps tapping into his year’s supply of ribs) he was hesitant but didn’t dismiss the idea.

“We’ll see how I feel when I get out of work,” Hong said. “I’m still on my lunch break.”